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Creating a Great Verbal Business Card
Breakout 1
3 minutes each
Finding your WHO
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Who are the people you serve?
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Who are your ideal clients?
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Who are your bread and butter clients?
Finding your WHY
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What are their urgent pains or desires?
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How do they describe or perceive this?
LinkedLocal: Contact
3 minutes each
Breakout 2
Finding your WHAT
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What problems do you resolve?
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What are the consequences of resolving those problems?
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What would they tell their friends and colleagues after working with you?
3 minutes each
Breakout 3
Putting it all together
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Try on a version of your tag line
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How can you sharpen it up?
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Help each other where it sounds stiff or wordy – make it conversational
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